Diamond Sporting Group are the proud creators of the world’s largest sport and music festival - Bournemouth 7s, as well as owning Viper 10 Sportswear and V10 Creative. They were founded in 2008 with a passion for sport and creativity and consist of a young, dynamic team who are dedicated to unfailingly delivering outstanding results.
Diamond Sporting Group approached CORETX to provide connectivity to their annual Bournemouth 7s rugby festival; the event is hosted in a rural location near to Bournemouth Airport. There is no pre-existing fixed infrastructure to support connectivity, posing quite a challenge for the organisers.
Bournemouth 7s is the world’s largest combined sport and music festival, since launch in 2008 it has seen constant growth year on year, meaning they could no longer rely on the basic ADSL lines delivering less than 10Mb of domestic broadband. Diamond Sporting Group needed reliable connectivity for commerce, security and communications around the site as well as advertising, social media and PR for the sponsors.
Part of Diamond Sporting Group’s problem was that the site is rented and a year-round sports facility, which meant the connectivity solution, would need to be a temporary installation rather than permanent. The install would also have to be installed in one day, used for five days, then removed in one day, so installed and removed in a week with zero environmental impact.
CORETX quickly identified that the best solution would be wireless connectivity, which can deliver high bandwidth to remote sites, requires low power, is quick to install and remove, and leaves zero environmental impact.
Because Bournemouth 7s is an annual event, CORETX’s solution had to be cost-effective as costs could not be amortised over the year, so with the WiFi tapping into CORETX’s existing wireless network which spans the towns of Bournemouth and Poole, terminating in CORETX’s Bournemouth Data Centre (DC), the connectivity was 100% reliable and the solution would deliver very high quality direct internet access to site.
CORETX then designed a solution which travelled from the Bournemouth DC, via a relay node, into the site using three wireless network legs – travelling a distance of just under 8km to reach the site location. This design however was modified when a site survey uncovered issues with line of site to the control centre at the sports Club House on the site. Nonetheless, because the CORETX solution was a flexible design, CORETX could add a link at the top of a 15m floodlight on site with a small local link to relay to the clubhouse.
Their detailed technical knowledge allowed for back-up solutions we didn’t even think of and created ways for us to generate revenue too.
Using the maximum reach of a cherry picker, the solution was installed in one day as planned, tested and handed over to the onsite IT team and consistently delivered over 100Mb of uncontended bandwidth direct to site during the five day festival.
With no failures, delays or interruptions, following the close of the site, the infrastructure was then removed in two hours, with no trace of environmental impact.
The connectivity was so reliable that a portion of excess bandwidth was allocated to an open WiFi network allowing festival goers to utilise WiFi around the main arena. Diamond Sporting Group plans to expand next year, to provide WiFi for all 30,000 sports enthusiasts and festival goers with on-site WiFi.
We chose CORETX as they were very easy to communicate with on our requirements and reactive to the influencing factors of the busy event. Their Service Level Agreement was fantastic and they delivered on time. The internet connectivity was excellent and allowed our staff to operate service as usual on an outdoors site, which made management of the event much easier.